Monday, September 30, 2019
Adventures of Huckleberry Finn Chapters 1 to 4 Essay
1. What does Twain accomplish by using Huck as narrator? When Mark Twain uses Huck as narrator, it allows the reader to gain an insight on Huck Finnââ¬â¢s emotions and what his outlook is on a topic. The reader then can learn more about Huckleberry Finn and how he thinks. 2. What is the significance in the encounter with the spider? The significance of the spider is to show the reader that in older times, people were far more superstitious than they are in presentà day. When Huck flings the spider into the candleââ¬â¢s flame, he sees it as a bad omen, which also may foreshadow for the coming conflict in the book. 3. How is Jim introduced? In, ââ¬â¹Ã The Adventures of Huckleberry Finnââ¬â¹, the slave Jim is first introduced when Huck is sneaking out of the widowââ¬â¢s household with Tom Sawyer and through the garden, Huck trips over a root by the kitchen. Within the kitchen is Jim, one of Miss Watsonââ¬â¢s slaves. Jim hears the sound of Huck tripping and he goes to investigate. Tom and Huck then crouch down on the ground to hide. Jim then announces he will stay until he finds out what made the noise, but then eventually falls asleep. 4. What contrast between Huck and Tom is established? In chapterââ¬â¢s 1à 4, the contrast between Huck and Tom that is established is that Huck is more of an outsider and Tom is popular. During the talk in the cave, Tom is the considered the leader within the group, whereas Huck is more of an outcast since he has no family. 5. What is significant in Jimââ¬â¢s story of the witches? The significance of Jimââ¬â¢s story of the witches is that everyone lies. At the beginning of the first chapter, the reader establishes the fact of how everyone has lied some point or another. When Jim speaks of how witches rode him across the country, it gives the reader an example of how someone lied. 6. What humor is involved in the use of the word ââ¬Å"ransomâ⬠? During Tomââ¬â¢s gangââ¬â¢s discussion in the cave, they debate the meaning of the word ââ¬Ëransom.ââ¬â¢ Since Tom has read robber books, he speaks of holding women in their cave until their ââ¬Ëransomed.ââ¬â¢ Eventually, the boys come to the conclusion that ransom means death, and that they will keep women in the cave until death. 7. What two aspects of religion are presented? In ââ¬â¹Ã The Adventures of Huckleberry Finnââ¬â¹, Twain presents satirizes the two different à aspects of hypocrisy and manipulation in religion. 8. What is the meaning of Huckââ¬â¢s remark that rubbing his ââ¬Å"magicâ⬠lamp and ring had ââ¬Å"all the marks of a Sunday schoolâ⬠? The meaning of Huckââ¬â¢s remark is that Sunday School was disappointing for him and the ââ¬Å"magicâ⬠lamp wasnââ¬â¢t really magical. Since the lamp didnââ¬â¢t have any magic, it disappointed him.
Grapes of Wrath Essay
The exodus of the Joad family from Oklahoma to the promised land of California. They were cheated by tradesmen along Highway 66, harassed by border guards at state boundaries, and on arrival were burned out of their makeshift camp by police deputies. One dark night the Joads wandered into Weedpatch Camp, a government refuge for migratory farm workers, where they found clean beds, indoor privies, food, friendship, and hope. ââ¬Å"Oh! Praise God,â⬠whispered Ma Joad. ââ¬Å"God Almighty, I canââ¬â¢t hardly believe it! â⬠pronounced Tom. (p. 390) Their praises were addressed to Providence, but were intended for Washington. Here, they believed, for the first time in their lives, was hard visible proof that their government, whatever and wherever it was, really cared about them and the hundreds of thousands of people like themââ¬âlandless, homeless, penniless victims of a fickle climate, an unstable economy, and a pernicious way of life. Between the Lesters of Georgia and the Joads of Oklahoma, a profound change of spirit had come upon the land. The great revolution of the twentieth century, not only in the United States but also in the emerging nations abroad, is the kindling of an extravagant hope that the human condition of man can and should be improved, through the harnessing of the power, resources, and machinery of government, not in some distant millennium, but during the lifetime of those now living. The effective response of modern governments to this enormous challenge depends not only on the dreaming of dreams and the preaching of hope, but also on the capacity to convert the pictures in menââ¬â¢s heads into the realities in their lives. 4. Considering the characters in the novel, which actions do you find admirable, and why? Which do you find reprehensible, and why? Admirable A considerable indecisiveness emerges from the novel about how radical the problem is: whether the circumstances of class war exist likely from the interchapters or whether there is a clear-cut villain in the Farmersââ¬â¢ Association with no broader implicationsââ¬âlikely from the chapters and their limited point of view. The problem is partly compounded by the pragmatism of the Joads themselves, in many ways admirable in the face of degenerating circumstances but also dangerous in their willingness to lower their expectations: at the beginning Ma Joad dreams of a white house in California after a few months on the road, she hopes they may one day afford a tent that does not leak; Rose of Sharon plans early in her pregnancy a comfortable future for her child at the end she is sulking for a little milk so that her baby may be born alive. The disadvantages of nonteleological thinking are apparent when the result is a perpetual readjustment to straitened conditions: while we are told that the metaphysical grapes of wrath are ripening for the vintage, what we see among the poor is stoicism, sacrifice, and one supreme act of charity. Reprehensible Rose of Sharon and Connie think only of themselves and of now they will break from the group, and when difficulties arise Connie wishes that he had stayed in Oklahoma to man a tractor driving the people from the land. Later, alone, Rose of Sharon complains of her plight and frets about the coming child, and instead of sharing the family responsibility she adds to family worries. Uncle John is similarly preoccupied with his guilt and his personal problems and is almost useless to the group, picking cotton at only half the rate of the other men. Both he and Al withhold money from the family treasury. Noah, thoughtless of the others, wanders away. Connie, leaving a pregnant wife, also deserts. Even the children show a teasing selfishness. Ruthie eats her crackerjacks slowly so that she can taunt the other children when theirs is gone, and at croquet she ignores the rules and tries to play by herself. 5. Describe the role women play throughout the novel The seemingly gratuitous details of the truck driver and the woman driver may intentionally suggest Steinbeckââ¬â¢s awareness that men are often destructive while women are usually more protective: Tom Joad has just been revealed as having committed manslaughter; later we shall see that Ma Joad and Rose of Sharon try to preserve the family and nurture life. Ma Joad would be womanly and maternal in any station. If she had been a duchess, she would have labored with heroism for the integrity of the family and would have had a comprehensive vision of the serious social obligations of her class. The scene of her farewell to Tomâ⬠¦ is of the pure essence of motherhood. The pathos is profound and free from a taint of sentimentality. The courage and devotion of the woman are sublime In Ma Joad, Steinbeck created one of the most memorable characters in American fiction of the twentieth century. It is her courage which sustains the family through the almost overwhelming distresses suffered during their epic migration to the West. She voices the authorââ¬â¢s belief in the common folkââ¬â¢s invincible will to survive. Ma is a tower of strength to her group, like Pilar in Hemingwayââ¬â¢s For Whom the Bell Tolls though less articulate. She is a kind of pagan earth mother, kind to her father-in-law and her mother-in-law, anxious to let her husband Pa lead the family but quickly assuming the reins when he lets them slip through weakness and lack of understanding, firm but sympathetic with her children, friendly with deserving strangers. Ma holds her family together far longer than anyone else in the group could have done. She suffers intensely when she sees Grampa die, then Noah disappear, then Granma die, and then Tom obliged to hide and then go away. But she almost never reveals the degree of her misery. She knows that while she holds, the unit will hold unless manââ¬â¢s inhumanity to man and natureââ¬â¢s indifference put pressure upon her which simply cannot be endured. She goads Pa into near frenzy, knowing that it will make him stronger. She threatens to slap Rose of Sharon at times, but when the poor, pregnant, abandoned girl needs comfort, Ma is there with it in full measure. She knows that she can rely on Tom, not Al. She lets Uncle John have money for one quick drunken spree, knowing that without it he might crack. References Steinbeck John, (1939) The Grapes of Wrath New York: Viking.
Saturday, September 28, 2019
Interm Acct Essay
1. What is the defining distinction between for-profit businesses and not-for-profit, including governments? What are the implications of this distinction for financial reporting? Governments and not-for-profits provide services that are targeted to groups of constituents who advocate a political or social cause or who carry out research or other activities for the betterment of society. The objectives of governments and not-for-profits cannot generally e expressed in dollars and cents and are often ambiguous. Government and not-for-profit have relationships (unlike with a business) with the parties providing their resources. 2. Why is the budget a far more important document in both governments and not-for-profits than it is in businesses? Revenues and expenditures are controlled or strongly influenced through the budgetary process. 3. What is meant by ââ¬Å"interperiod equityâ⬠? What is its consequences for financial reporting? The term interperiod equity is the concept that emphasizes that entities should not transfer costs eve to future years, let alone future generations. 4. Why may the ââ¬Å"matching conceptâ⬠be less relevant for governments and not-for-profits than it is for businesses? 5. What is the significance for financial reporting of the many restrictions that are placed upon a governmentââ¬â¢s resources? 6. Why is it difficult to develop accounting principles that are appropriate for governments within the same category and even more difficult to develop them for governments within different categories? 7. What is the significance for financial reporting of a governmentââ¬â¢s power to tax? How does it affect the governmentââ¬â¢s overall financial strength? 8. Why has it proven especially difficult to establish accounting principles that enable governments to satisfy all three elements of GASBââ¬â¢s first objective of financial reporting in a single statement of revenue and expenditures or balance sheet?
Friday, September 27, 2019
Technological Determinism Essay Example | Topics and Well Written Essays - 500 words
Technological Determinism - Essay Example d since that society plans itself to endorse and further develop technology right after it has been introduced (Thurlow, Crispin, Lengel, Laura, Tomic 44). This paper will discuss how might technological determinism can be applied to the way that the news media, advertisers and individuals talk about the emergence of certain new communication technologies and also how technology determinism shapes how people use these technologies. This paper will generally address new technologies such as the Internet, social media services, IPTV (Internet protocol television, like Apple TV), video games, cell phones or other specific examples of your choosing. Journalists are normally overly occupied. In the field, when, at times, there is gunfire plus ever-present danger/risk, a journalist or reporter has a lot on his or her hands (Thurlow et al. 44). Not only are there demands for survival, but also there are worries concerning how the equipment will work, will internet be there and how will the report go about attempting to comprehend something maybe in a language that they do not comprehend, for instance, English journalists/reporters reporting an Arabic clash with the U.S. military (Thurlow 23). However, the social media has made this all easy. A journalist can take pictures for a far or even use already-uploaded picture of, for example, a war situation so that the public can know the matter at hand (Thurlow et al. 44). The social media has made this more effective using mobile technology wherein media houses can circulate images and anyone using a mobile can view them anywhere even without a television. Technological determinism can also be applied by advertisers and individuals to talk about the emergence of new communication technologies but advertising their products or even job vacancies to jobseekers (Thurlow 23). Today, more people use Facebook and Twitter more than they read newspapers. The normal portal, in the past, for advertising products has been through TV,
Thursday, September 26, 2019
Fair trade provides no significant benefits. To what extent do you Essay - 3
Fair trade provides no significant benefits. To what extent do you agree - Essay Example mplishments, the structure by which Fair Trade aspires to attain its objectives is severely weak, restricting its market opportunities and the value it gives to workers and farmers. As such, some claim that fair trade provides no significant benefits. This essay argues that Fair Trade does suffer from internal and external problems, but that does not mean that it provides no significant benefits. There is a wide array of criticisms about whether Fair Trade accomplishes its objectives of raising living standards for the most underprivileged producers and other players in global trade. Basically, there is a major problem at the core of the present development and achievement of Fair Trade (Cole & Brown, 2014). So as to achieve dominant presence and significantly influence the market, Fair Trade advocates have to collaborate with major corporate players. These corporate traders usually pursue clearly different objectives and usually reluctant or unable to totally commit themselves to Fair Trade principles (Smith, 2013). For instance, Starbucksââ¬â¢s dedication to Fair Trade principles has been criticised. A small percentage of Starbucks coffee was fairly traded in 2007, but its brand image or corporate reputation became known as socially responsible immediately after declaring its involvement in the Fair Trade system (Cole & Brown, 2014). Since Starbucks is the biggest global coffee retailer, it is in charge of buying larger volumes of Fair Trade coffee than any other vendor. Nevertheless, a meagre portion of its overall coffee is Fair Trade. The Fairtrade Labelling Organisation (FLO), tasked to give Fair Trade authorisation, was also criticised for not obliging major multinational companies (MNCs) to pursue or maintain higher ideals before granting them certification (Cole & Brown, 2014). Simply put, the increasing incorporation of the Fair Trade stamp without completely implemented Fair Trade ideals undermines the general objectives of Fair Trade principles and
Will Children's Centre Managers effectively respond to budget cuts Dissertation
Will Children's Centre Managers effectively respond to budget cuts without compromising the children centres ethos and vision - Dissertation Example However, the recent budget cuts have had a key impact upon the services provided by these Centres. The dissertation deals with the managersââ¬â¢ response to the budget cuts taking into account the ethos and vision of the centres. The paper has been divided into various sections so that it becomes easier to achieve the aims of the research. At the outset, the paper tries to provide a short introduction to the Childrenââ¬â¢s Centres and the issues faced by them. The research aim is introduced in this particular section. The next chapter is the literature review that assists in the analysis of the findings. The third chapter is the research methodology where the researcher tries to address the research methods applied to successfully achieve the objectives of the research. Qualitative method has been applied in the dissertation. Questionnaire has been prepared for conducting the personal interview and analysed with the help of secondary data and with the help of the literature rev iew. The research paper progresses with research findings and analysis. It tries to address what the managers say regarding the budget cuts. Finally conclusion and recommendation are provided in order to summarise the findings of the whole study and to provide recommendation for further improvement. Table of Contents Abstract 2 Table of Contents 3 Chapter One: Introduction 6 1.1. Background of the Study 6 1.2. Statement of the Problem 8 1.3. Objectives of the Study 9 1.4. Structure of the Study 10 Chapter Two: Literature Review 11 2.1. Childrenââ¬â¢s Centresââ¬â¢ Ethos and Vision 11 2.2. The Recent and Future Budget Cuts 12 2.3. Effect of Budget Cuts on Cambridgeshire Childrenââ¬â¢s Centres 16 Chapter Three: Research Methodology 20 3.1. Research Approaches 20 3.2. Research Methods 22 3.3. Data Collection Process 24 3.4. Data Analysis 26 3.5. Ethical Issues of the Study 27 Chapter Four: Findings and Analysis 28 4.1. Findings 28 4.2. Analysis of the Findings 32 4.2.2. Measure s and Management of the Budget Cuts 34 4.2.3. Involvement of Staffs in the Planning Process 35 4.2.4. Ethos and Vision of Children Care 36 4.2.5. Steps to Ensure That the Centres Stays Focused On the Ethos and Visions 36 Chapter Five: Discussion 37 Chapter Six: Recommendations 42 Chapter Seven: Conclusion 45 7.1. Summary of the Key Findings of the Study 45 7.2. Limitations of the Study 46 7.3. Scope of the Study 46 References 48 Bibliography 58 Chapter One: Introduction 1.1. Background of the Study In the modern era, Childrenââ¬â¢s Centres have become a significant part of the socio-demographic environment of various cultures. With the increasing complexity in the lifestyle preferred by the population, services provided by the Childrenââ¬â¢s Centres have proved to be of immense support to the parents. The services provided by the Childrenââ¬â¢s Centres in a society are related to the health services, family support services, family activity information, child care education services and employment and training counsels. However, Childrenââ¬â¢s Centres operating in various regions are concerned with the health, education and other related issues of the children aged between 0 to 5 years. With the aim of betterment of the child care practices in the society, Childrenââ¬â¢s Centres perform a variety of activities, such as drop-in play sessions, parental guidance, child development courses, access to health visitors and various other counselling services (Cambridgeshire County Council, 2009). Thus, Childrenââ¬â¢s Centres have become an integral part of the society in the current era which in turn signifies its obligation towards the local communities. In other words, as the interest of the local communities and its stakeholders is built-in with the operations of the Childrenââ¬â¢
Wednesday, September 25, 2019
Case Law Study in Ratio Decidendi Essay Example | Topics and Well Written Essays - 2500 words
Case Law Study in Ratio Decidendi - Essay Example After this the type of effect that this case has on the Magistrates' Courts of Queensland is discussed and explained. Subsequently, the question of law that the court had to address is discussed, along with the reason as to how the Court reached its decision. After this the steps that the police could have taken in their investigation are discussed. Finally, the far reaching results of this decision and the events of this case are discussed. Throughout the discussion relevant case law is discussed to elucidate the subject matter. In the case of R VS AS, in the early hours of the 10th of November 2001, a male person entered Ms W's residence in Lowood and made an attempt to rape her. However, she was successful in repulsing his attacks and her attacker after punching her in the eye, escaped from that place. Ms W described her attacker as being a tall aboriginal wearing a yellow T shirt and pants which were of some heavy material like jeans. Further, she stated that she had seen this person in the driveway of the flats and that she had been informed his name as being AS prior to being attacked. After being attacked she went to Ms D's premises for help. Later on Jason Crowther the police sergeant arrived and he described the morning as being overcast with drizzling rain. He also stated that espied a man riding a bicycle and wearing a cream coloured shirt and identified him as being A. However, his notes did not refer either by name or as being an aboriginal. On the very same day Ms W identified A after seeing a photo board at the police station of young aboriginal males. During cross examination she stated that she had based her identification on the fact that she had seen A in her neighbourhood. It was also revealed that W generally wore glasses and that her eyesight was so weak that even in the courtroom she was not able to clearly distinguish the features of the counsel cross examining her. It also came to light that at the time of the assault she had not been wearing spectacles. After being punched in the face her eye was so swollen that she made no attempt to wear glasses and consequently, she was not wearing them while seeing the photo board at the police station. She also admitted that at the time of the assault it was quite dark in her room. She stated that she confirmed her identification of the rapist only after seeing the photo board. Furthermore, the Crown did not give any evidence as to how they had selected the particular photographs that were shown to W and she stated that she had only obtained a glimpse of the assaulter's rear while he was escaping through a gap that he had made in the screen door. The other evidence was restricted to making an attempt to establish that AS was seen in that particular neighbourhood at that time. In addition to sergeant Crowther, the ambulance driver also stated that he had seen a tall aboriginal in a yellow T shirt walking in that area. One Yacoob Moola, the owner of a Service Station in that area also identified this person who had come to make purchases at that early hour. His son Ahmed Moola saw AS riding a bicycle around that time. Similarly, Douglas and Peggy Heathcote also deposed that they had seen a young Aboriginal standing in the
Tuesday, September 24, 2019
Text analysis Essay Example | Topics and Well Written Essays - 1000 words - 1
Text analysis - Essay Example ing at his background, and experience on matters dealing with fashion, we can therefore denote that Malcolm Barnard is highly qualified to write a book on fashion. Fashion Theory, a reader is a very popular book by Malcolm Barnard. This book traces the beginning of fashion in the 15th century. From this book, we can denote that Barnard took an interest in the study of fashion, carefully analyzing the trends of the fashion industry for over the last 30 years. This book contains a collection of surveys, and essays and contextualizes the manner in which a range, and a number of disciplines have developed theories for purposes of explaining the complexity, astonishing variety, and the beauty of fashion (Barnard, 2007). Themes that Malcolm Barnard covers in this book include gender and social identity, communication, consumption, erotic, and individualism. Barnard Manages to collect information from a variety of important writers and experts on fashion, identifying the ideas that they stand for, and theories that these writers advocate for (Barnard, 2007). For example, Barnard brings forth the ideas of Edward Sapir, who wrote on Fashion in 1931. This is found in chapter three of the book, which is titled Fashion and History. This chapter traces the emergence of fashion from the periods of 1760, to 1937, through a fashion circle referred to as the recurring cycle (Barnard, 2007). From this article, we can denote the fashion industry is not a recent issue, and it has evolved over a period of time. From this chapter, we can also denote that fashion occurs in a recycled manner, that is the fashion trends that occurred in the 15th century, can be reflected in the 20th century (Barnard, 2007). This observation by Barnard is right, and it is still depicted in the modern times. Take for example the Afro Hair style which was popular in the 1970s, to 1980s. During the 1990s, this hairstyle no longer became popular; however, in the periods of 2000s, people are starting to
Monday, September 23, 2019
GenerAges and Millennials in Adulthood Essay Example | Topics and Well Written Essays - 1000 words
GenerAges and Millennials in Adulthood - Essay Example Today there are two brand operating systems running; Baby Boomers and Millennials. The two systems are the primary authors of that system. Some authors of this code are visible and successful Boomer and Millennial leaders. However, other groups comprise of populations of other younger people. The user power, social attitudes, and influence on small groups including peers and friends is to fill numerous codes that will be stronger and withstand future attacks. The scope of this paper will therefore be based on discussing two groups of generations; Baby Boomers and Millennials. This essay will go to compare the Greatest Generation, Baby Boomers and Millennials in terms of ethics, values, and lifestyle. Also, the paper will give a detailed description on events that occurred during lives of these two groups that helped explainà each of the generationsà values and lifestyle. Lastly, the paper will describe some of the major changes in socialà values and beliefsà from the older ge nerations to the Millennials. Compared to other older generation, Millennials place a premium on parental and peer relationships. Technology has provided them with means to stay in touch, and they do stay connected with family and friends. Most often their heroes are their parents or grandparents. So it is not surprising that they share a desire for a warm and loving family life for themselves and their children. They want a stable family life and hope to avoid divorce and its effect on their children. They value making money not as an end in itself, but as a means to improve family life and to provide for their children. Millennials believe that making money will never be more important for them than children and family life (Pew Research Center). They also believe they have a financial responsibility to care for aging parents. While they may fuss and fume about being too sheltered by their parents and even disagree with their parentââ¬â¢s or old generationââ¬â¢s values, they respect
Sunday, September 22, 2019
Network Design Plan Review of Related Study Essay Example for Free
Network Design Plan Review of Related Study Essay The literature review is about the study of the network design of the Department of the Interior and Local Government, wherein there are different networks or technologies to be used and the security purposes of the office. This review also includes the possible devices to be used, according to our client it is convenient of any devices the important thing is that traffic within every department and also from the regional offices must be prevented. There must be a Quality of Service to take place so that connection will be maximized such as there are things like personal emails, data transfer, and company email servers can be delivered as efficient as possible and to prevent delay within every division. As DILG have a 7 year network design but it is not satisfying due to slow connection and old equipment. They have a good service such as primary health care; supervise the administration governance of the local government, etc. therefore a much broader connection must be achieved to give back also to people the help they deserve. According to the ââ¬â Phi Beta Lambda (FBLA-PBL) network design provides for centralized management and control of the computers in the two stores, so that you can maintain the network from off-site. Compare to their music stores, wherein their stores are in different places, our client also want to have a connection directly from the Central Offices to the Regional Offices through WAN. Use the technology that ? ts ââ¬Å"All of these network designs can be used to complement each other in a large network, and can obviously make use of traditional wired networking techniques whenever possible. In our transcript of Interview our client said that they need LAN, WAN, VPN in their office. Local Area Network (LAN) is used to connect devices within the area, but in our clientââ¬â¢s case LAN will be used per department not per floor. It is said to prevent traffic that can cause delay inside the office. Wide Area Network (WAN) network that covers a broad area wherein the client is in capable of tracking or receiving and sending files to the regional offices data. They said that some of the people in their regional offices tend to send emails but some of it is delayed due to users and also people travel to central offices personally just to send data, such a waste of time. Virtual Private Network (VPN) extends a private network across public networks like the Internet. Just like WAN it is a network used to broad area the only difference is that VPN has security purpose. There are two types that VPN can be classified with the site-to-site and the remote-access connectivity. Site-to-site connectivity is to secure connection within the DILG offices wherein guest in the area is required to ask permission of the security. The DILG office is adequate to imbed the security purposes of the building. Remote-access connectivity is where employees will create or establish to secure the connection. In that case, the head of every department has the right to place security of the connection. The security connection is between every department only therefore there will be a specific or different security per department. Therefore DILG is using the site-to-site connectivity wherein DILGââ¬â¢s IT Department is the one who will be creating or implementing the security purposes of the whole DILG. As said, there are many types of network or technology that can be used in order for an office will be connected near or far to each other with security or not. Traf? c optimization ââ¬Å"Bandwidth is measured as the amount of bits transmitted over a time interval. This means that over time, bandwidth available on any link approaches in? nity. â⬠ââ¬Å"QoS refers to the capability of a network to provide better service. â⬠DILG will signi? antly improve response time and maximize available throughput by eliminating unwanted and redundant traf? c from your network. That is why they indicate to have the site-to-site connectivity in order to have unity in securing the whole office. Like in the previous review, only the IT Department is the only one that will be implementing the security. Almost any network can take advantage of QoS for optimum efficiency, whether it is in central offices or even the regional offices. You can specify importance based on criteria such as IP address, MAC address, and even service name. Importance of a Good Network Design One of the main reasons behind why good network designs are necessary for people who are interested in making a success of their Internet business is because a good network design company specifies, supplies, as well as installs the right network equipment. Any network developed in this way will be based upon the requirements as well as the specifications of that particular customer. An alternative use of a good network design is to make sure that a proper and workable network infrastructure can be made which is going to be high performance and extremely secure. Many companies get together with the client, so that they can find out what is necessary and then look at the best equipment that is tailor-made to suit the requirements of the company. You might be looking for a straightforward upgrade of an existing network or complete overhaul with a brand new network. The main criteria is that for every single piece of brand new design or even just network upgrades, one needs to have a professional to look at the network structure that is present at the prior to starting any work before making any suggestions about the necessary changes. After that, theyll be provided with a quotation about the necessary bracing as well as the deliverables, which are ultimately going to make up the final product. A good network design is going to have services integrated within it as well as a complete identification is made of the design as well as the existing infrastructure. The network design company should inform the client all about an efficient and cost-effective way in which they can get the network design made to suit the requirements of his business. These design solutions should be quantifiable as well as rubberstamped, so that the implementation as well as the network upgrade can be made to measure. Reference documents should always be at hand while the network planning is done so that testing can be done easily throughout. Technical quotations in a detailed format are also useful in making sure that the client gets exactly what has been discussed and what they have paid for. In fact, the client should be provided with the most detailed information regarding the entire process starting from application profiling, to pricing and documentation. If you happen to be just starting out in your new Internet business and are looking for a company that can give you a good network design, do remember to ask if the company can supply you with these important services as well as any other requirements that you may have. After the initial talks have been done with the customer service as well as the technical department, a professional consultant needs to be sent down by the company so that the client knows everything about the project cost, resource requirements, as well as the timescale in which the project can be completely efficiently and effectively. After the project is planned in proper and methodical detail, only then can the implementation work begin. Ideally of course you should be looking for a network design company that is ultimately going to give you competitive pricing, as well as really quick results. Topologies There are different types of topologies such as Bus, Star, Ring, Mesh, Tree, Hybrid Topology. In our clientââ¬â¢s case, they did not specify what kind of topology their design would be, the important thing is that the nodes, links, peripherals and other are arranged properly. Network topologies define the layout, virtual shape or structure of network, not only physically but also logically. The way in which different systems and nodes are connected and communicate with each other is determined by topology of the network. According to ianswer4u. com there are factors into considering when choosing a network topology a. scale of the project; b. Amount of traffic expected on the network; c. Budget allotted for the network; d. Required response time.
Saturday, September 21, 2019
How the US and Soviet Union Became Adversaries
How the US and Soviet Union Became Adversaries HOW THE UNITED STATES AND SOVIET UNION BECOME COLD WAR ADVERSARIES No one seems to be able to agree on an exact date of when the Cold War began. There was never an official announcement of warfare to note the start beginning of the conflict. Many say it began around the time of the Russian Revolution in 1917. Others say it began after World War II, when both powers tried to settle their differences and decide what to do with Europe. They entered World War II for different reasons: the Soviets because of Germanyââ¬â¢s invasion and the United States because Hitler declared war after the Japanese attacked Pearl Harbor. Both were well ahead of other countries in many areas. However, after the World War their similarities ended. The differences between the nations outweighed the similarities enormously. Both countries had their own ideas as to how things should have been during the period after the war. This can be seen in the Potsdam, Tehran, and Yalta conferences. Also, they both tried to enforce their ideologies through events during the Iron Curta in and Marshall Plan. To begin with, many believe that conflicts between the Soviet Union can be traced back to the Russian Revolution of 1917, started by Vladimir Lenin. The ensuing civil war, in which Western powers unsuccessfully intervened, and the creation of Comintern, an organization dedicated to the spreading of communism, globally fuelled a climate of mistrust and fear between Russia and the rest of Europe/America. From 1918 to 1935, with the US pursuing a policy of isolationism and Stalin keeping Russia looking inward, the situation remained one of dislike rather than conflict. rom 1918 to 1935, with the US pursuing a policy of isolationism and Stalin keeping Russia looking inward, the situation remained one of dislike rather than conflict. In 1935 Stalin changed his policy: afraid of fascism, he tried to form an alliance with the democratic Western powers against Nazi Germany. This initiative failed and in 1939 Stalin signed the Nazi-Soviet pact with Hitler, which only increased anti-Soviet hos tility in the West, but delayed the onset of war between the two powers. However, while Stalin hoped Germany would get bogged down in a war with France, early Nazi conquests occurred quickly, enabling Germany to invade the Soviet Union in 1941. The Second World War and the Political Division of Europe The German invasion of Russia, which followed a successful invasion of France, united the Soviets with Western Europe and later America in an alliance against their common enemy: Adolf Hitler. This war transformed the global balance of power, weakening Europe and leaving Russia and the United States of America as global super-powers, with massive military strength; everyone else was second. However, the wartime alliance was not an easy one, and by 1943 each side was thinking about the state of Post-war Europe. Russia ââ¬Ëliberatedââ¬â¢ vast areas of Eastern Europe, into which it wanted to put its own brand of government and turn into soviet satellite states, in part to gain security from the capitalist West. Although the Allies tried to gain assurances for democratic elections from Russia during mid and post war conferences, there was ultimately nothing they could do to stop Russia from imposing its will on their conquests. In 1944 Churchill, Prime Minister of Britain, was quoted as saying ââ¬Å"Make no mistake, all the Balkans apart from Greece are going to be Bolshevised and thereââ¬â¢s nothing I can do to prevent it. Thereââ¬â¢s nothing I can do for Poland, eitherâ⬠. Meanwhile the Allies liberated large parts of Western Europe in which they recreated democratic nations. Two Superpower Blocs and Mutual Distrust World War Two finished in 1945 with Europe divided into two blocs, each occupied by the armies of, in the west America and the Allies, and in the east, Russia. America wanted a democratic Europe and was afraid of communism dominating the continent while Russia wanted the opposite, a communist Europe in which they dominated and not, as they feared, a united, capitalist Europe. Stalin believed, at first, that capitalist nations would soon fall to squabbling among themselves, a situation he could exploit, and was dismayed by the growing organisation among the West. To these differences were added fear of Soviet invasion in the West and Russian fear of the atomic bomb; fear of economic collapse in the west versus fear of economic domination by the west; a clash of ideologies (capitalism versus communism) and, on the Soviet front, the fear of a rearmed Germany hostile to Russia. In 1946 Churchill described the dividing line between East and West as an Iron Curtain. Containment, the Marshall Plan and the Economic Division of Europe America reacted to the threat of the spread of both Soviet power and communist thinking by commencing the policy of ââ¬Ëcontainmentââ¬â¢, outlined in a speech to Congress on March 12 1947, action aimed at stopping any further Soviet expansion and isolating the ââ¬Ëempireââ¬â¢ which existed. The need to halt Soviet expansion seemed all the more important later that year as Hungary was taken over by a one party communist system, and later when a new communist government took over the Czech state in a coup, nations which until then Stalin had been content to leave as a middle ground between the communist and capitalist blocs. Meanwhile Western Europe was having severe economic difficulties as the nations struggled to recover from the devastating effects of the recent war. Worried that communist sympathisers were gaining influence as the economy worsened, to secure the western markets for US products and to put containment into practice, America reacted with the ââ¬ËMarsha ll Planââ¬â¢ of massive economic aid. Although it was offered to both eastern and western nations, albeit with certain strings attached, Stalin made sure it was rejected in the Soviet sphere of influence, a response the US had been expecting. Between 1947 and 1952 $13 billion was given to 16 mainly western nations and, while the effects are still debated, it generally boosted the economies of member nations and helped freeze communist groups from power, for example in France, where the communists members of the coalition government were ousted. It also created an economic divide as clear as the political one between the two power blocs. Meanwhile Stalin formed COMECON, the ââ¬ËCommission for Mutual Economic Aidââ¬â¢, in 1949 to promote trade and economic growth among its satellites and Cominform, a union of communist parties (including those in the west) to spread communism. Containment also led to other initiatives: in 1947 the CIA spent large amounts to influence the result of Italyââ¬â¢s elections, helping the Christian Democrats defeat the Communist party. By 1948, with Europe was firmly divided into communist and capitalist, Russian supported and American supported, Germany became the new ââ¬Ëbattleground ââ¬â¢. Germany was divided into four parts and occupied by Britain, France, America and Russia; Berlin, situated in the Soviet zone, was also divided. In 1948 Stalin enforced a blockade of Western Berlin aimed at bluffing the Allies into renegotiating the division of Germany in his favour, rather than them declaring war over the cut off zones. However, Stalin had miscalculated the ability of airpower, and the Allies responded with the ââ¬ËBerlin Airliftââ¬â¢: for eleven months supplies were flown into Berlin. This was in turn a bluff, for the Allied planes had to fly over Russian airspace and the Allies gambled that Stalin wouldnââ¬â¢t shoot them down and risk war. He didnââ¬â¢t and the blockade was ended in May 1949 when Stalin gave up. The Berlin Blockade was the first time the previous diplomatic and political divisions in Europe had become an open battle of wills, the former allies now certain enemies. More on the Berlin Blockade NATO, the Warsaw Pact and the renewed Military Division of Europe In April 1949, with the Berlin Blockade in full effect and the threat of conflict with Russia looming, the Western powers signed the NATO treaty in Washington, creating a military alliance: the North Atlantic Treaty Organisation. The emphasis was firmly on defence from Soviet activity. That same year Russia detonated its first atomic weapon, negating the America advantage and reducing the chance of the powers engaging in a ââ¬Ëregularââ¬â¢ war because of fears over the consequences of nuclear conflict. There were debates over the next few years among NATO powers over whether to rearm West Germany and in 1955 it became a full member of NATO. A week later eastern nations signed the Warsaw Pact, creating a military alliance under a Soviet commander. A Cold War By 1949 two sides had formed, power blocs which were deeply opposed to each other, each believing the other threatened them and everything they stood for (and in many ways they did). Although there was no traditional warfare, there was a nuclear standoff and attitudes and ideology hardened over the next decades, the gap between them growing more entrenched. This led to the ââ¬ËRed Scareââ¬â¢ in the United States and yet more crushing of dissent in Russia. However, by this time the Cold War had also spread beyond the boundaries of Europe, becoming truly global as China became communist and America intervened in Korea and Vietnam. Nuclear weapons also grew more power with the creation, in 1952 by the US and in 1953 by the USSR, of thermonuclear weapons which were vastly more destructive than those dropped during the Second World War. This led to the development of ââ¬ËMutually Assured Destructionââ¬â¢, whereby neither the US nor USSR would ââ¬Ëhotââ¬â¢ war with each o ther because the resulting conflict would destroy much of the world.
Friday, September 20, 2019
Evaluating Path Queries Over Updated Route Collection
Evaluating Path Queries Over Updated Route Collection EVALUATING PATH QUERIES OVER FREQUENTLY UPDATED ROUTE COLLECTION Miss S. Deepa, Mr M. Baskar ABSTRACT The recent advances in the infrastructure of Geographic Information Systems (GIS), and the proliferation of GPS technology, have resulted in the abundance of geo-data in the form of sequences of points of interest (POIs), waypoints etc. To sets of such sequences as route collections. The path queries on frequently updated route collections: given a route Collection and two pointââ¬â¢s ns and nt, a path query returns a path, i.e., a sequence of points that connects ns to nt. The introduce two path query evaluation paradigms that enjoy the benefits of search algorithms (i.e., fast index maintenance) while utilizing transitivity information to terminate the search sooner. Efficient indexing schemes and appropriate updating procedures are introduced. An extensive experimental evaluation verifies the advantages of our methods compared to conventional graph-based search. Keywords: GIS, RTS, MRSE, Data Mining, GPS. 1. INTRODUCTION Data mining is the process of analyzing data from different perspectives and summarizing it into useful information. The data mining algorithms need to process large amounts of data, the desired patterns has to be found under acceptable computational efficiency limitations. The main goal of data mining is to discover new patterns for the users and to interpret the data patterns to provide meaningful and useful information for the users. Data mining has widely use in various do mains such as medical, healthcare, higher education, telecommunication etc. Databases today can range in size into the terabytes more than 1,000,000,000,000 bytes of data. Within these masses of data lies hidden information of strategic importance. But when there are so many trees, how do you draw meaningful conclusions about the forest? The newest answer is data mining, which is being used both to increase revenues and to reduce costs. The potential returns are enormous. innovative organizations worldwide are already using data Mining to locate and appeal to higher-value customers, to reconfigure their product offerings to Increase sales, and to minimize losses due to error or fraud. Data mining is a process that uses a variety of data analysis tools to discover patterns and Relationships in data that may be used to make valid predictions. The first and simplest analytical step in data mining is to describe the data summarize its statistical attributes (such as means and standard deviations), visually review it using charts and graphs, and look for potentially meaningful links among variables (such as values that often occur together). As emphasized in the section on the data mining process, collecting, exploring and selecting the right data are critically important. But data description alone cannot provide an action plan. The must build a predictive model based on patterns determined from known results, then test that model on results outside the original samples. 1.1 OVERVIEW OF ROUTE COLLECTION Updating Route Collections The case when new routes are added in the collection, while addresses deletions. The all index structures are stored as inverted file on secondary storage. To handle frequent updates, we perform lazy updates, deferring propagation of changes to the disk by maintain additional information in main memory. Then, at some time, a batch update process reflects all changes to the disk resident indices. Insertions are handled by merging memory-resident information with disk-based indices, while deletions require rebuilding of the affected lists. Routes of Database THE LINK TRAVERSAL SEARCH PARADIGM Although the algorithms of Section 3 perform fewer iterations than conventional depth-first search on the route collection graph GR, they share three shortcomings. First, they perform redundant iterations by visiting non-links. To understand this, consider that the current search node is not a link and belongs to a single route. Further, assume that the algorithm has visited which is the link immediately before. Observe that if the termination condition does not hold at then it neither holds. To make matters worse, retrieving routes is pointless as it contains a single route in which all nodes after are already in the stack. The second shortcoming is that the termination check is expensive. For current search node, recall that both RTS and RTST retrieve lists routes and routes from R-Index, while RTST additionally retrieves all lists transfrom T -Index for each included in routes. This cost is amplified by the number of iterations, as the algorithms perform the check for every node popped. The final shortcoming is due to the traversal policy. For each route that the current search node belongs to, the algorithms insert into the stack route subsequences that contain a very large number of nodes. This increases the space requirements of Q (and consequently of sets H, A). More importantly, however, some of these nodes may never be visited, which results to redundant I/Os incurred to retrieve them. A good model should never be confused with reality (you know a road map isnââ¬â¢t a perfect representation of the actual road), but it can be a useful guide to understanding your business. The final step is to empirically verify the model. For example, from a database of customers who have already responded to a particular offer, youââ¬â¢ve built a model predicting which prospects are likeliest to respond to the same offer. 2. LITERATURE SURVEY P.Bouros, S.Skiadopoulos, T.Dalamagas, D.Sacharidis, and T.K.Sellis. The propose a novel framework, called Mobile Commerce Explorer (MCE), for mining and prediction of mobile usersââ¬â¢ movements and purchase transactions under the context of mobile commerce. To our best knowledge, this is the first work that facilitates mining and prediction of mobile usersââ¬â¢ commerce behaviors in order to recommend stores and items previously unknown to a user. The perform an extensive experimental evaluation by simulation and show that our proposals produce excellent results. T. H. Cormen, C. E. Leiserson, R. L. Rivest, and C. Stein Searching temporal patterns on personal histories that have hundreds or thousands of events with tens of thousands of histories in a database can take a long time. Our experience in building a query interface extension for Amalgam revealed some performance problems using SQL. A temporal pattern query in SQL is not feasible for the hospitalââ¬â¢s database of thousands of patients because of prohibitively high number of self-join operations. Only after building additional indices and preprocessing (which it can take hours) could a temporal pattern query be managed Even so, the running time increases exponentially with the number of elements in the pattern. J. Cheng, J. X. Yu, X. Lin, H.Wang, and P. S. Yu To consider path queries on frequently updated route collections: given a route collection and two points ns and nt, a path query returns a path, i.e., a sequence of points, that connects ns to nt. We introduce two path query evaluation paradigms that enjoy the benefits of search algorithms (i.e., fast index maintenance) while utilizing transitivity information to terminate the search sooner. Efficient indexing schemes and appropriate updating procedures are introduced. An extensive experimental evaluation verifies the advantages of our methods compared to conventional graph-based search. 3. ALGORITHM FILTER ALGORITHM Input: D (F0, F1 FnâËâ1) // a training data set with N features S0 // a subset from which to start the search à ´ // a stopping criterion Output: Sbest // an optimal subset step1: begin step2: initialize: Sbest = S0; step3: à ³best = eval (S0, D, M); // evaluate S0 by an independent measure M step4: do begin step5: S = generate (D); // generate a subset for evaluation step6: à ³ = eval(S, D, M); // evaluate the current subset S by M step7: if (à ³ is better than à ³best) step8: à ³best = à ³; step9: Sbest = S; step10: end until (à ´ is reached); step11: return Sbest; step12: end; 4. EXPERIMENTAL RESULT This section presents a detailed study of all algorithms introduced. This Section details the setting, while evaluate index construction, querying and index maintenance, respectively, of all methods. EXPERIMENTAL SETUP The route traversal methods, RTS and RTST, and the link traversal algorithms, LTS, LTST and LTS-k. To gauge performance we compare against conventional depth-first search (DFS) on the reduced routes graph GR. All algorithms are written in C++ and compiled with the evaluation is performed on a 3 GHz Intel Core 2 Duo CPU with 4GB RAM running Debian Linux. We generate synthetic route collections varying the following parameters: The number of routes in the collection, |R|, The route length, The number of distinct nodes in the routes, |N|, and The links/nodes ratio. In each experiment, we vary one of the parameters while we keep the others to their default values. EVALUATING PATH QUERIES The efficiency of the proposed methods for processing PATH queries. All reported values are the averages taken by posing 5,000 distinct queries. Note that in Sections all considered queries have an answer, i.e., a path exists; the case of queries with no answer is investigated in the Section. Route vs link traversal search. The route traversal search methods RTS and RTST against the basic link traversal search algorithm LTS in terms of the execution time, while varying |R|, |N| and in respectively. Varying the number of routes |R|. As |R| increases, finding a path between two nodes becomes easier. This is exhibited by RTST and LTS. In contrast, the execution time of RTS increases with |R| as it performs more iteration compared to RTST, which has a stronger termination condition, and to LTS, which only visits links. Varying the route length The same observations hold when the route length increases. The performance of RTS deteriorates faster, since, in addition to requiring more iteration, each iteration costs more, as RTS inserts in the stack longer subsequences of routes. Varying the number of nodes |N|. When |N| increases, finding a path becomes harder. The advantage of RTST over RTS decreases with |N|, because the benefit of a stronger termination condition diminishes as the total execution time is dominated by the number of iterations required. The advantage of LTS over RTS decreases because the benefit of traversing the links diminishes as each link is contained in fewer routes. Note that even for large |N|, not examined in This experiments set, RTS can never outperform LTS as they employ the same termination condition and RTS will always need more iterations than LTS. The same argument carries to RTST compared to LTST. 5. CONCLUSION AND FUTURE SCOPE The problem of evaluating path queries on large disk-resident routes collections that are frequently updated. It introduced two generic search based paradigms, route traversal search and link traversal search, that exploit local transitivity information to expedite path query evaluation. The involved index structures and their maintenance strategies are designed to cope with frequent updates The first time to define and solve the problem of multi-keyword ranked search over encrypted cloud data, and establish a variety of privacy requirements. Among various multi-keyword semantics, we choose the efficient principle of ââ¬Å"coordinate matchingâ⬠, i.e., as many matches as possible, to effectively capture similarity between query keywords and outsourced documents, and use ââ¬Å"inner product similarityâ⬠to quantitatively formalize such a principle for similarity measurement. For meeting the challenge of supporting multi-keyword semantic without privacy breaches, first propose a basic MRSE scheme using secure inner product computation, and significantly improve it to achieve privacy requirements in two levels of threat models. Thorough analysis investigating privacy and efficiency guarantees of proposed schemes is given, and experiments on the real-world dataset show our proposed schemes introduce low overhead on both computation and communication. 6. REFERENCES P. Bouros, S. Skiadopoulos, T. Dalamagas, D. Sacharidis, and T. K.Sellis, ââ¬Å"Evaluating reachability queries over path collections,â⬠inSSDBM, 2009, pp. 398ââ¬â416. E. Cohen, E. Halperin, H. Kaplan, and U. Zwick, ââ¬Å"Reachability and distance queries via 2-hop labels,â⬠in SODA, 2002, pp. 937ââ¬â946. R. Schenkel, A. Theobald, and G. Weikum, ââ¬Å"Hopi: An efficient connection index for complex xml document collections,â⬠inEDBT, 2004, pp. 237ââ¬â255. ââ¬Å"Efficient creation and incremental maintenance of the hopi index for complex xml document collections,â⬠in ICDE, 2005, pp.360ââ¬â371. J. Cheng, J. X. Yu, X. Lin, H.Wang, and P. S. Yu, ââ¬Å"Fast computation of reachability labeling for large graphs,â⬠in EDBT, 2006, pp. 961ââ¬â979. ââ¬Å"Fast computing reachability labelings for large graphs with high compression rate,â⬠in EDBT, 2008, pp. 193ââ¬â204. R. Bramandia, B. Choi, and W. K. Ng, ââ¬Å"On incremental maintenance of 2-hop labeling of graphs,â⬠in WWW, 2008, pp. 845ââ¬â854. R. Jin, Y. Xiang, N. Ruan, and D. Fuhry, ââ¬Å"3-hop: a high compression indexing scheme for reachability query,â⬠in SIGMODConference, 2009, pp. 813ââ¬â826.
Thursday, September 19, 2019
Loneliness and Isolation in Baldwinââ¬â¢s, Here be Dragons :: Here Dragons
Loneliness and Isolation in Baldwinââ¬â¢s, Here be Dragons I am not a targeted minority and I have never felt discriminated against, but I certainly have found my self weighed down, unable to keep up, in the constant rush and roar that is our society. I have felt isolated and left behind by everything around me, and this utter loneliness is not something that is easy to deal with. This loneliness inevitably turns to self-hatred as I ask myself why I canââ¬â¢t keep pace with everyone else when they seem to be doing just fine? Reading James Baldwin has reminded me that Iââ¬â¢m not alone, and that there are many ways to deal with the isolation one feels within society. For some, struggling to keep afloat in the mainstream as it rushes along is the most comprehensible way, but for others, like Baldwin, itââ¬â¢s easier to simply get out of the water and walk along the bank at his own chosen pace. In Baldwinââ¬â¢s ââ¬Å"Here be Dragonsâ⬠he addresses the issues of loneliness and isolation in many ways. In the end, he comes to the conclusion that everyone has a part of everyone else inside of him or her, much like a yin yang: ââ¬Å"â⬠¦we are all androgynousâ⬠¦because each of us, helplessly and forever, contains the other-male in female, female in male, white in black and black in white. We are a part of each otherâ⬠(160). If we are all a part of each other, then we do not need to try to keep up with the current of society to stay connected with the world. We can go wherever we please, whenever and however, and never have to fear the loss of the vital links that keep humans human. In the beginning of his story Baldwin speaks of his young adolescence during which various men constantly take advantage of him. In this part of life he speaks much of loneliness. First, as he talks about those who are literally androgynous, containing male and female parts, he guesses at the ââ¬Å"â⬠¦all-but-intolerable lonelinessâ⬠¦Ã¢â¬ (150) that they must feel at not being able to find love by being themselves for fear of humiliation at being so different. Later, he tells of his many encounters with men that appeared to be stereotypical American citizens looking ââ¬Å"â⬠¦like cops, football players, soldiersâ⬠¦or bank presidentsâ⬠¦construction workersâ⬠¦Ã¢â¬ (153). These men would accost Baldwin in dark movie theaters and in the alleys at night begging or bullying him to take them to bed.
Wednesday, September 18, 2019
Israel :: essays research papers
Israel The Official language for Israel is Hebrew. It is a very old language dating back over 5000 years. The version that is spoken today is different than the kinda of Hebrew written in the Old Testament. The version spoken today is commonly refered to as modern Hebrew. Since Israel is a Jewish state, naturally the main religion is going to be Judaism. There is also a lot of Muslims and Christians, but most of the people are Jewish. Many of the Jewish Holiday are also national holidays, such as Yom Kippur, Purim, and Rosh Hashanah. One of the holidays exclusive to Israel is Independence Day, where Israel celebrates it's becoming a state. Israel Produces many crops such as figs, dates, apples, pairs, oranges, and olives. They are a very self-sufficient nation and do not need to import much. Probably the most renowned person in the country is the Prime Minister. He is similar to a President. The current Prime Minister is Benjamin Netanyahu. One of his biggest problems right now is to try and negotiate a peach agreement with the arabs. Two of the biggest Ethnic groups, the Arabs and the Jews, have been fighting every since the Jews came to the land in the early 20th century. The Jews want Peace and the Arabs wanna kick the Jews out. One of the Biggest debates is over the Mosque in Jerusalem. The Mosque is located right by the Whaling Wall, which is the remnants of an ancient Jewish Temple. They are both major parts of each religion so they are fighting over who has ownership of what. In Israel they like many of the sports we do. Soccer, Basketball, Football, etc. They eat many of the same foods we do. Some of the foods native to that area of the world are: Falafel, Hummus, Techina, and Shwarma. The population of Israel is roughly 6 million. Almost on sixth of those live in a city called Tel Aviv, the nations largest city. It is also a popular city for jews because it is about 95% Jewish. It is in the north where there are hills and mountains, the opposite of the South where there is deserts and flat lands. The Dead Sea is the lowest altitude onEarth and it is located in Israel. The Government is modeled after the British. With a parlaimentary Democracy. The Prime minister is elected by the people through an indirect vote. The people vote on the party and the party with the most votes, then votes on
Tuesday, September 17, 2019
Effective Team and Performance Management Essay
Effective Team and Performance Management Introduction à à à à This is a report on the case study on team performance management of Electric Company. The report will borrow on theory and practice of both leadership and team management in order to explain the need for organisations to employ the use of employee teams which is a strategy designed to improve the performance of the employees. The report will begin with an introduction of the organisation in the case study and then proceed to the aims and objectives of the report. This will be followed by a discussion of the theories that have been used to describe team performance as well as the substitution of leaders by the teams. In this section, an empirical review on these theories will also be carried out. Finally, the conclusions and recommendations will be presented. à à à à Electron, is a small manufacturing company that deals with the manufacture of telecommunications components. The company was established in 1997 and its headquarters is in the North of England. It should be noted that 90 out of 150 employees working at the headquarters work in the manufacturing department. The company operates using the traditional organisation structure divided into various departments such as manufacturing, finance, human resource, sales and marketing and engineering departments. The management of the company decided to group the employees in the manufacturing department into 8 teams each consisting of 10 employees in order to increase their efficiency in terms of the quality and the quantity of work done. The management of the company wanted to establish whether the teams would perform better as compared to when employees were working individually. This report therefore aims to evaluate the performance of the selected teams borrowing heavily on theory and empirical evidence to determine the appropriateness of dividing employees into teams. the report will also rely heavily on the relevant work of other researchers and academicians. The report will also make conclusions on the performance of teams as well as make recommendations on what the best practices are on employee team performance (Mueller, Procter & Buchanan, 2000). à à à à Team PerformanceIn todayââ¬â¢s organisations, employees are increasingly being allocated to work groups as part of the strategy to increase their efficiency and output. This is also being done in order to ensure that employees work together in a more effective way and are able to exploit their potential to grow and develop in an optimal way. These work groups are normally designed such that the employees are working together on some common activities in manner that is co-ordinated and in most occasions, these activities cannot be carried out successfully through individual effort alone. In such a case where employees are working together in group for a common goal, this is normally referred to as team work and the groups are normally referred to as teams. It should be noted that in an organisation setting, managers or supervisors can form employee teams on a temporary or permanent basis and the compositions of these teams varies with the purpose for which the te am is created in the first place. This means that there are teams that will constitute of employees from the same department while there are teams which will be made up of employees from across the various departments of the organisation. There are various attributes that will determine whether a team is successful in its activities; however, of a lot of importance is the support from senior management, training and development as well as the devotion and dedication of team members in the execution of their duties (Parker, 1990). à à à à Teams and leadershipTeams are today required to take care of a lot of the duties that were previously assigned to supervisors and therefore various scholars and academicians have made suggestions that teams have come to be substitutes of leadership in organisations of the 21st century. They also argue that as a result of this change, supervisors on the other hand have also evolved from being foremen to mere facilitators of the activities of the team members (Huusko, 2006). In practice therefore, in a situation where the organisation employees are divided into teams, the number of supervisors greatly reduce since the hierarchical structure of the organisation is lowered and the organisation adopts a more flat organisation structure. This therefore means that the role of leadership in the organisation is faced with a new challenging situation where they no longer have a clearly laid down way of operating as their duties have been taken over by the new teams. à à à à There are various theories that have attempted to explain the idea of the substitution of leadership and an example of such is the idea that deals with the idea of moderators that are known to influence the actions of leaders and leadersââ¬â¢ substitutes in different ways. The idea suggests that most of the current arrangements evident in organisations today such as teams, management from a distance and others have various effects on the roles of leaders in the organisation and can either support them or substitute them and even reduce the impact that leaders have on the employees of the organisation. This can occur in a case where the management and the employees are separated by a long distance and may therefore not understand the instructions given to them by their supervisors if proper communication channels have not been established. Researchers on leadership substitutes have also brought a legal angle into the discussion where they argue that employees may receive the needed guidance or instructions from their supervisors but take it for granted that the information comes from the supervisors as they are the primary suppliers of such information in the organisational structure (Howell et al., 1990). à à à à In the case of Electric Company, it is evident that the older team members were given the responsibility of ensuring that the new team members understood the norms of the team and that they obeyed the rules of the team as well as ensure that they were fully and successfully integrated into the value based social order. This therefore means that the role of supervisors and other leadership persons in the organisation was taken over by the older members of the teams indicating that there was a substitution of leadership roles by the teams. This has been clearly supported by both the theories above and the empirical evidence. à à à à Another theory that explains the substitution of leadership by team members is the theory of functional leadership. Researchers have used this leadership perspective to argue that effective team leaders are normally able to follow the activities of their team members and also normally take over any leadership roles in the team at any time when there is need for such an action (Zaccaro, Rittman, & Marks, 2001). This means that a team leaderââ¬â¢s primary responsibility in the organisation is to plan the activities of the team and to continuously follow the activities of the team members as well as to determine the functions that are not being carried out in the right way and those that are missing in order to either perform the duties themselves or ensure that team members are made aware of them and directed to carry them out. The functional leadership theory is based on the premise that certain team circumstances normally drive the actions of the team members as well as the team leaders and they therefore call for some leadership activities to be adopted by the team leaders. This means that once the team leaders adopt these jobs then the leaders are left with no duties and therefore become useless in the organisational structure (Zaccaro, 2002). à à à à In most organisations therefore, this theory suggests that leadership behaviours become irrelevant and ineffective in guiding the actions of the teams and therefore the success of teams does not require the involvement of leaders but the guidance of the team leaders and the dedication of the team members. The argument by this theory is therefore in line with the contingency theories of leadership which suggest that leadership effectiveness is normally influenced by the context of leadership, the situation facing the leader at a particular time as well as the organisational conditions at specific times (House, 1971). This means that the characteristics and behaviours of the team members and the team leaders are able to take the place of leadership processes thereby substituting the role of leadership in the organisation. This moves the focus of leadership functions from the person or individual leader to the functions of leadership and extends the idea that leadersh ip functions can be found from other sources other than the organisational leaders themselves. à à à à This is the situation that was experienced by the employees at Electron Company when new members were introduced into the teams. the old team members who were already aware of the values and norms of their teams naturally assumed leadership roles and guided the new members to understand and identify with these team values as they best as they could as this is what drove the dedication of team members in general as well as the performance of the team as compared to the other teams. The result was that the older team members were exerting control over the actions of the new team members and therefore the new team members saw the need to follow the laid down values of the team. This led to a situation where the new team members also started controlling themselves in terms of their actions and behaviour towards work and other team members (Kerr & Jermier, 1978). This therefore made it possible for the values and norms of the teams to be translated into simple rules and regulations that all new employees could understand easily and therefore fit into their assigned teams with ease. The assumption of the responsibility of guiding the new team members by the old team members therefore substituted the need for leadership in the management of the company. à à à à The new way of carrying out duties amongst the team members resulted in a situation where the common values and norms of the team members were gradually turned into properly laid down rules and regulation and it was the responsibility of each team member to follow them in order to effectively contribute to the success of the organisation at large. This therefore means that team members were no longer acting on the instructions of the team leaders but their actions were being guided by the rules and regulations that they had set up themselves. Team members found it easy to follow these rules and regulations as they had played a part in their making and therefore felt more comfortable following hem unlike in a case where these rules had been established by the management of the company without their involvement in any way. Team members found it hard not to follow the rules because of the peer pressure that they experienced from other team members and due to the fact that the rules were such that failure to follow them would lead to punitive actions against the team member. Employee effectiveness was therefore ensured through peer pressure and the fact that older members were very keen to avoid a situation where they could be seen as being too harsh to the new employees. They therefore ensured that they carried out their duties according to the laid down procedures and therefore the new team members were left with no option but to adapt to the situation and follow the actions of the older ones. This situation effectively removed the need for leadership individuals in the structure as the team members were able to control them and ensure that all employees worked for the greater good of the company (Kerr & Jermier, 1978). à à à à Determinants of team performanceResearchers have argued that although most employee groups can be referred to as teams, it should be noted that there are several major differences that distinguish groups and teams and these are very important for anyone to understand in order not to make the mistake of confusing the two. In most cases, groups are normally made up of people who meet through the fact that they share a common interest such as past time activity or sport while a team on the other hand can still be made up of people who share a common interest but the major reason for their being in the same team is the fact that they have complimentary abilities or qualities. This means that for a team to succeed in what they do, they have to work together and combine their efforts and skills otherwise they will just be working as individuals. The main advantage of teams is that they have the energy and the power needed to complete particular tasks and activities which would have been impossible if there was no team in the first place and an individual was carrying out the task by their own. It has been argued that although each member of the team has some unique abilities or skills, they cannot be able to use them and succeed in the execution of the task if they are working alone and therefore they must be in the team for their efforts to count in the execution of the task or activity (Guzzo & Dickson, 1996). à à à à Researchers have also argued that one of the important factors that determine the way people conduct themselves when they are in a team is self-awareness. In todayââ¬â¢s business setting, most organisations, through the use of human resource development professionals as well as consultants, have developed various tests that are designed to help employees more self-aware thereby improving their understanding of themselves and what motivates them to act in particular ways. Researchers have however noted that the results of the assessments normally rely on the individual employeeââ¬â¢s self-reporting and therefore the outcome of the tests may not be objective in nature and in most cases they are always positive as it is human nature not to say anything negative about oneself. The reason for this is that human beings are known to agree with their personal thoughts. Researchers therefore suggests that employees may fake their personal abilities and they may also b e unrealistic in the way they view themselves and therefore the opinion of others about our abilities or attributes may be disregarded when assuming team roles. This means that the performance of the team may be adversely affected if only an individualââ¬â¢s opinion is considered when assigning team roles (Belbin, 1981). à à à à Various researchers such as Salas, Cooke, & Rosen, (2008) and Cohen & Bailey (1997) have empirically examined the issue of team performance. Traditionally, the effectiveness of a team has been measured by researchers and academicians either through the use of unidimensional models of effectiveness such as real productivity of the team and the objective measurement of team performance or through the use of multidimensional models which normally adopt a wider spectrum of measures other than productivity. These other measures could be the attitude of the members of the team, their behaviour and their levels of job satisfaction (Pina, Martinez, & Martinez, 2008). Empirical research has also revealed that there are three most common measurements that are used to measure team effectiveness and these are performance effectiveness measured in terms of the quality and quantity of the team output, the attitude of the team members measured in terms of level of trust and level of job satisfaction and finally the behavioural outcomes of team members measure in terms of employee turnover and the level of absenteeism among the team members. Researchers however point out that the three measures are used in varying degrees in each team and the degree of usage in a specific team will be influenced by the type of activities that the team engages in (Pina et al., 2008). à à à à ConclusionsThe evaluation of the theories and empirical literature carried out above regarding substitution of leadership functions by the use of teams in organisations shows that it is clear that the future of organisations is towards the establishment of employee teams in the quest for much more concentrated efforts in delivering efficient services and in ensuring that employees are able to maximise their growth and development potential within the organisations. It is clear that using teams in organisations leads to a situation where team members tend to come up with their own norms and values that guide their actions and behaviours and these values and norms finally end up being translated into laws and regulations that all employees in the team can clearly understand and are expected to follow without being reminded by the leaders in the organisation (Mullen, et al., 1994). The emergence of these rules laid down by the team members themselves lead to a situati on where all members of the team know their exact duties and roles in the team and therefore carry out their duties without the need for supervision. This situation has effectively reduced the need for leaders in the organisation as their roles have been slowly eroded by the activities of these teams. This is exactly what happened in the case of Electric Company where the rules that were established by team members took the place of supervisors in guiding the actions of employees. These teams also influence the performance of individual employees and it has been established that individuals in teams tend to perform much better than if they were working individually. à à à à RecommendationsFollowing the discussion above and the conclusions that have been made regarding the role of teams in the organisations and how their performance can be measured and improved, there are various recommendations to the management of companies that will lead to the better performance of teams and the organisations in general. The management of Electric Company should develop a human resource development program aimed at training the team leaders on the formal decision making process and other managerial roles in order to ensure that they are more effective in guiding their team members to better performance. The management of the company should also ensure that selection and assignment of employees to different teams should take into account the individual skills and abilities of the employees in order to ensure that they contribute to the well-being of the organisation through improved performance. Finally, employees themselves should ensure that they follow the laid down team rules and regulations and therefore ensure that they carry out their team roles without being reminded as their individual actions are what will lead to the success of the entire team. It is therefore important for organisations to consider developing various teams among their employees as this will lead to better performance and may also lead to lower costs incurred to maintain supervisors and other leaders in the organisation. References Belbin R. M. (1981) Management Teams: Why they succeed or fail. London, Butterworth-Heinemann.Guzzo, R. A., & Dickson, M. W. (1996). Teams in organizations: Recent research on performance and effectiveness. Annual Review of Psychology, 47, 307ââ¬â338. House, R. J. (1971). A path-goal theory of leader effectiveness. Administrative Science Quarterly, 15, 321ââ¬â338. Howell, J.P., Bowen, D.E., Dorfman, P.W., Kerr, S. & Podsakoff, P.M. (1990), Substitutes for leadership: effective alternatives to ineffective leadership, Organizational Dynamics, Vol. 19 No. 1, pp. 20-38. Huusko, L. (2006), The lack of skills: an obstacle in teamwork, Team Performance Management: An International Journal, Vol. 12 Nos 1/2, pp. 5-16. Kerr, S., & Jermier, J. M. (1978). Substitutes for leadership: Their meaning and measurement, Organizational Behaviour and Human Performance, vol. 22 no.3, pp. 375ââ¬â403. Mueller, F., Procter, S. & Buchanan, D. (2000), Teamworking in its context(s): antecedents, nature and dimensions, Human Relations, Vol. 53 No. 11, pp. 1387-424. Parker, G. M. (1990). Team Players and Teamwork: The New Competitive Business Strategy. Oxford: Jossey-Bass Zaccaro, S. J. (2002). Organizational leadership and social intelligence. In R. E. Riggio, S. E. Murphy, & F. J. Pirozzolo (Eds.), Multiple intelligences and leadership (pp. 29ââ¬â54). Mahwah, NJ: Lawrence Erlbaum Associates, Inc. Zaccaro, S. J., Rittman, A. L., & Marks, M. A. (2001). Team leadership. Leadership Quarterly, 12, 451ââ¬â483. Cohen, S. G., & Bailey, D. E. (1997). What makes teams work: Group effectiveness research from the shop floor to the executive suite. Journal of Management, 23(3), 239ââ¬â290. Salas, E., Cooke, N. J., & Rosen, M. A. (2008). On teams, teamwork, and team performance: Discoveries and development. Human Factors: The Journal of the Human Factors and Ergonomics Society, 50(3), 540ââ¬â547. Pina, M. I. D., Martinez, A. M. R., & Martinez, L. G. (2008). Teams in organizations: A review on team effectiveness. Team Performance Management, 14(1/2), 7ââ¬â21. Mullen, B., Anthony, T., Salas, E., & Driskell, J. E. (1994). Group cohesiveness and quality of decision making: An integration of tests of the groupthink hypothesis. Small Group Research, 25(2), 189ââ¬â204. Source document
Monday, September 16, 2019
Aurora Shooting Response Paper
The article published in the New York Times July 22, 2012 by Jack Healy entitled ââ¬Å"Suspect Bought Large Stockpile of Rounds onlineâ⬠, addresses an absence of laws regulating the sale of ammunition. Jack Healy is a rocky mountain correspondent for the New York Times, and has reported on the war in Iraq from Baghdad. Healy's article elicits good emotional engagement with the reader, but it is fundamentally lacking sound logical arguments and ethical credibility. Aurora shooting suspect James Holmes purchased a 6,000 rounds of ammunition prior to the shooting in Aurora Colorado. Holmes purchased bulletà ¬Ã ¬proof vests and a high capacity 100 round drum magazine. Holmes was a college graduate with a clean criminal background. Holmes was legally able to purchase firearms and ammunition in Colorado and nationwide. States such as Illinois, Massachusetts, and New Jersey, and several cities have laws regarding the sales of ammunition. These laws include licensing, permits and requiring gun stores to keep records of ammunition purchased. According to Healy, Holmes used a black commando style outfit as well as other tactical gear during shooting. Police apprehended him outside the theater still wearing the bulletproof vest, and carrying four handguns. Healy argued how Gun-control groups said the purchases of the ammunition demonstrated how easily anyone could build a veritable arsenal without attracting attention from law-enforcement officials. Healy quotes Tom Mauser, a gun-control advocate, to exemplify this point, ââ¬Å"itââ¬â¢s a wide open marketplaceâ⬠Healy states that ammunition and arms websites are prolific online, and buyers can purchase almost anything firearm related including ammunition. Healy quotes Gov. John W. Hickenlooper of Colorado, a Democrat, ââ¬Å"that the killer might have built a bomb or found some other lethal device if no assault weapons had been around. Healy concludes the article with a quote from Dudley Brown, the executive director of Rocky Mountain Gun Owners saying ââ¬Å"I call 6,000 round of ammunition running low. â⬠I think that the article by Jack Healy was reasonably well written, and it was emotionally engaging for the reader. The logos of the article is fundamentally flawed due to the lack of logically sound and accurate conclusions. Finally the article loses itsââ¬â¢ ethical integrity when the authors bias becomes apparent to the reader. Healy's article contains bias for the regulation of ammunition sales, as well as confusing terminology. The article contains contradictory and inaccurate facts, and quotes selected for emotional impact rather than relevance and purpose. First I will address some of the logical contradictions in the article. Healy said ââ¬Å"Unhindered by federal background checks or government oversight, the 24-year-old manâ⬠¦ was able to build â⬠¦ a 6,000-round arsenal legally and easily over the Internet, exploiting what critics call a virtual absence of any laws regulating ammunition salesâ⬠In this quote Healy leads the reader to believe that there are no laws, and no regulation regarding ammunition sales. Later in the article Healy admits there are laws restricting ammunition sales in Illinois, Massachusetts, and New Jersey as well as cities like Los Angeles and Sacramento. Healy contradicts his earlier point by highlighting the states that do have laws regarding the sales of ammunition. This contradiction leaves the reader not knowing which conclusion is valid. The second flaw in the articles logic is the argument that the sale of ammunition is unregulated, and without government oversight. This main theme that is present throughout the article is technically inaccurate. According to smartgunlaws. org, a nonprofit gun law education website, thirty-two states have laws regulating unreasonably dangerous ammunition, this is over half of the states. Sixteen states have laws regarding age restrictions and the purchase of ammunition. According to Smartgunslaws. org the majority of states have laws concerning ammunition purchases, laws concerning purchase of dangerous ammunition, (such as armor piercing), laws concerning minimum age of purchase, or laws concerning the ability of convicted felons to purchase ammunition. One of the other major flaws of this article is Healy's illogical use of quotes. Here is one of instances where Healy uses a quote and does not acknowledge or clarify the quote: ââ¬Å"It is a war tool,â⬠Representative Carolyn McCarthy, Democrat of New York, said of the 100-round drum that the police say Mr. Holmes purchased online. ââ¬Å"Theyââ¬â¢re meant to kill. Theyââ¬â¢re meant to kill as many people in as short a period of time. â⬠Ms. McCarthyââ¬â¢s husband was among six people killed in 1993 by a gunman on a commuter train Before this quote Healy was talking about a failed 1999 gun control bill. After the quote Healy continued to talk about the legislation. Healy stated both republicans and democrats had doubts about the effectiveness of the proposed legislation. The technical execution of the quote interrupted the flow of the paragraph. The quote did not fit in the paragraph in a logical manor. Healyââ¬â¢s quote was deliberately spliced into the article to provide sensationalism needed to make it newsworthy. Healy used the quote to provide a more interesting article, and to appeal to the emotion of the reader. The ethical appeal of the article is compromised by Healy predominately presenting evidence supporting increased gun and ammunition regulation. The article is twenty-seven paragraphs long; twentyà ¬Ã ¬-five of them are either neutral or support increased regulation of guns and ammunition. Two of the paragraphs expressed opinions opposing an increase in gun and ammunition regulation. By not equally addressing both sides of the issue equally, Healy loses credibility with readers who oppose increasing the regulation of guns and ammunition. Healy does acknowledge the opinion of gun groups with a vague quote, ââ¬Å"To gun groups, such an unfettered marketplace stands as a bulwark of their Second Amendment rightsâ⬠This is the only place in the article that Healy acknowledges this viewpoint. This quote is not substantial enough to gain the ethical appeal lost earlier in the article. One of the positive attributes of Healyââ¬â¢s article is his emotional appeal to the reader. Healy uses graphic quotes and vivid imagery to provoke emotional response, and connection to the reader. Healy takes the reader on an emotional roller coaster throughout the article encompassing all types of emotions. Consider the following quote by Healy: Three weeks after the purchase, stunned and bleeding witnesses outside the century 16 multiplex in aurora would describe how a man dressed in a black commando-style outfit and a gas mask strode into the where they were watching a midnight screening of ââ¬Å"The Dark Knight rises,â⬠tossed some gas-spewing grenades into the packed auditorium and opened fire. In this sentence by Healy uses extremely graphic imagery to create an appeal to pathos in the article. Sentences like the one above are mixed in throughout the article along with facts about ammunition laws, and quotes. Healy uses emotion to keep the audience reading, throughout the article. Healyââ¬â¢s appeal to pathos is strong and well-constructed throughout the article.
Sunday, September 15, 2019
A look at Starbucksââ¬â¢ marketing strategy Essay
We have no patent on anything we do and anything we do can be copied by anyone else. But you canââ¬â¢t copy the heart and the soul and the conscience of the companyâ⬠ââ¬â Howard Schultz, CEO of Starbucks Coffee. This quote from Schultz could be the ââ¬Å"magicâ⬠that has separated Starbucks from the every other coffee shop; an attitude of marketing which is inspired by the companyââ¬â¢s commitment. The successful marketing strategies which Starbucks employs are definitely of interest to anyone interested in business marketing can learn about. Serving coffee is a common part of any restaurant business, but a successful marketing mix will cause a common product to become uncommon and unique to the consumer. A marketing strategy for a company requires commitment from the company with all departments and employees working together towards the same goal. This should be a philosophy which is applied to the entire organization, not simply an idea that is applied to the marketing department. The two main functions of the marketing strategy are to identify the target market, and develop a successful marketing mix for that target market. Within the marketing mix are four essential components: product, place, promotion, and price. Starbucks Coffee Company has developed a marketing mix which has proven to be exceptionally successful for over 40 years. Starbucks opened in 1971 by owners who developed a passion for dark roast coffee, and that was basically the main product that was sold in the stores. After about a decade of selling coffee beans, the owners allowed Howard Schultz to join the company as the firmââ¬â¢s Director of Retail Operations and Marketing. While on a trip to Italy, Schultz came across the Italian ââ¬Å"coffee cultureâ⬠which intrigued his interest; a cafà © where people would gather, socialize and spend time in leisure. Schultz believed this ââ¬Å"coffee cultureâ⬠could be replicated in the United States serving the Starbucks brand of dark roasted coffee and adding espresso drinks to the menu. This concept was rejected by the founders of Starbucks, and eventuallyà Schultz bought the company, and proceeded to build it into the largest retail coffee shop chain in the world. The product line of coffee was expanded to include espresso drinks such as lattes and cappuccinos; and as the company grew, the drink choices also grew to meet the consumerââ¬â¢s needs. Starbucks is known for having store locations everywhere in the world; even to the point of shops across the street from one another. Beginning in neighborhoods or in rural areas, and expanding to high traffic areas such as New York City; a Starbucks Coffee Shop may be found in or very near any city in the United States. Within the ââ¬Å"placeâ⬠of the marketing mix, one considers the type of stores as important as the location. The majority of Americans have two main ââ¬Å"placesâ⬠where time is spent, either at work or at home. With Schultzââ¬â¢s vision of the coffee shops that inspire the customers to consider Starbucks his or her ââ¬Å"third placeâ⬠, all of the shops have the brand of ease and comfort. Designed to be cozy and comfortable, the store decor of every shop is similar, if not identical: big easy chairs and sofas, tables for customers to gather at, high top counters with plenty of electrical outlets for those who take advantage of the free internet, and music playing which adds to the ambiance. Some locations actually have a burning fireplace to warm the atmosphere during the winter months. It is very rare for one to see a promotional advertisement for Starbucks Coffee in a magazine, newspaper, billboard, television commercial, or any other typical advertising campaign. Starbucks used the marketing strategy of ââ¬Å"word-of-mouthâ⬠advertising; allowing the high quality of products and the legendary service promote the brand. This tactic has played a huge part in making Starbucks Coffee Company a success. The front line Barista (coffee artist) has been trained not only to prepare specialty coffee drinks, but to include the art of providing ââ¬Å"legendary serviceâ⬠to the customer. This strategy includes promotion of personalized service by learning customerââ¬â¢s names, specific drink preferences, customerââ¬â¢s occupations, and often personal information concerning the customerââ¬â¢s familyà and life events. In the beginning, the companyââ¬â¢s mission statement was: ââ¬Å"To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.â⬠Now, Starbucks has added to the mission statement: ââ¬Å"To inspire and nurture the human spirit ââ¬â One person, One cup, and One Neighborhood at a time.â⬠With all employees working with the companyââ¬â¢s mission in mind, the brand is promoted on a daily basis. In no way, shape, or form has Starbucks offered a competitive pricing for the products sold in the stores. One may consider the ââ¬Å"experienceâ⬠of the Starbucks brand to be included in the price of the products. As stated above, with all front line Baristas working with the companyââ¬â¢s mission statement as a guideline, the consumer is purchasing a cup of coffee with the experience of personalized legendary service. While the descriptions of Starbucks Coffee Companyââ¬â¢s marketing mix did not include the target marketing objective, Starbucksââ¬â¢ target market includes anyone who is willing to pay a premium price for the ââ¬Å"Starbucks Experience.â⬠This decision was made with extensive strategic planning, and with the knowledge that using a unique marketing program such as this was a huge risk in being successful. A good summary about the marketing success of Starbucks is this quote by Howard Schultz, CEO of Starbucks: We establish the value of buying a product at Starbucks by our uncompromising quality and by building a personal relationship with each customer. The marketing mix that Starbucks Coffee Company developed is unique, unconventional, somewhat risky, but most importantly, extremely successful for over 40 years.
Saturday, September 14, 2019
Critical Analysis Of The Character Of Edward Rochester English Literature Essay
Edward Rochester does non resemble a hero portrayed in faery narratives, characters who remain inactive throughout the secret plan. He is instead a dynamic and circular character that changes notably. He has values that are far from freedom, regard, and unity. In his behavior to Jane, one can detect dramatic alterations. First of all, his being passionate, guided by his senses instead than his rational head, drags him to get married an insane adult female. The state of affairs of being married to a huffy adult female, and farther being lied to by his ain household for money affairs, makes him an castaway despite of his high societal position. He feels trapped and all the prevarications Rochester believes shortly organize a sense of misgiving, and do him turn more and more distant from society. Second, Rochester is a misanthropic Rebel who refuses to accept and give to the orders of society. It is merely when he meets Jane, a adult female who is intellectually equal to him and morally superior than him and who understands his true nature, that his sensitiveness is revealed. He wholly fails to detect his societal rank and ignores other ââ¬Ës sentiments, and clearly falls in love with Jane. Rather than keeping appropriate category boundaries, Rochester makes her feel ââ¬Å" as if he were my relation instead than my maestro. â⬠( 242 ) He loves Jane in a physically field but in a mentally deep manner which shows that he is non shallow. However, his unfortunate matrimony to Bertha Mason becomes an obstruction to his brotherhood with Jane.This clip Rochester, A intentionally outcasts himself from his former enchained life with Bertha in hunt for a existent opportunity for true love. A great trade is written and discussed about Rochester ââ¬Ës matrimony and character which comes along with a batch of inquiries. Even though Rochester did n't cognize his married woman was insane, can he be blamed for the matrimony to a adult female he barely knew? Under English jurisprudence at the clip, a adult male whose married woman became insane could non acquire a divorce. But is Mr. Rochester ââ¬Ës manner to cover with this job by concealing his huffy married woman off the right thing to make? And does the fact that he thinks he deserves happiness give him the right to lead on the adult female he loves? It is true that he is frantically in love with Jane, yet the fact remains that his attack to win and procure her as a married woman was incorrect for Mr. Rochester was really inconsiderate of the world. He did non care about what sort of a place it would set the others when he got what he wished, get marrieding Jane. Rochester was determined to get married her and he did non believe about the immorality of the matrimony sing he was already married to Bertha Manson even though one can think it would be lay waste toing for Jane. However Jane brings out the best in him particularly as the narrative advances toward the terminal, their differences causes the enlightenment. Bronte uses Jane as a visible radiation to cast on Rochester ââ¬Ës character. In the terminal he becomes a new adult male, his dark secrets and qualities ceases to be a portion of his life. As I mentioned in the beginning, the footing of Rochester ââ¬Ës blemished life was his dark secrets, and by along with a dirt or wickedness. And all these go excusable merely when the existent circumstance is revealed and when all the concealed facts are lightened. He is the first individual in the novel to offer Jane enduring love and a existent place. Although Rochester is Jane ââ¬Ës societal and economic higher-up, and although work forces were widely considered to be of course superior to adult females in the Victorian period, Jane is Rochester ââ¬Ës rational equal. Furthermore, Jane proves to be his moral higher-up after the fact that Rochester ââ¬Ës matrimony to Bertha is revealed. Prior to run intoing Jane his character was wild and unprompted. Jane helped him mend his lesions and confront with himself. Keeping secrets about himself and his yesteryear could make nil good for him but merely promoted dishonesty and destroyed his relationship with Jane. And merely whe n he could interrupt the ironss from his yesteryear could he be free and go a new adult male. Towards the terminal of the novel, Rochester grows and develops from his enduring leting the two characters to travel on and happen felicity together. He eventually pays for his wickednesss, he becomes a appropriately soft hubby for Jane, who morally ushers and corrects him at novel ââ¬Ës terminal.
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